This is the fourth edition of Paul Hoang’s bestselling textbook, covering the IB Diploma specifications in Business Management (first exams May 2016). The text is presented in full colour. The content has been revised throughout to match the fourth edition of the Guide to the course (updated May 2017, with the latest Guide released in October 2017). There are 225 exam-style questions. Some 700 key terms have been identified and defined.
There are review questions for every Unit. Each Unit ends with a section on the six conceptual themes in Business Management: change, culture, ethics, globalization, innovation and strategy (CUEGIS). These concepts help students to think about Business Management in a more critical and holistic way. A total of 124 examination tips and 205 Theory of Knowledge questions are integrated throughout the book, along with 70 IB Learner Profile connections.
Another new feature of the 4th edition textbook is the inclusion of over 40 Common Mistakes to avoid in the exams and 70 CUEGIS essay questions for students to attempt. Over 130 short case studies have also be included to encourage students to apply their learning to the context of real world business organizations. An accompany Answer Book and Student Workbook, both written by Paul Hoang, are available from IB Source. The Student Workbook also comes complete with suggested answers to all questions.